About Us

The Duafe Story: Holistic Hair Care Deeply Rooted in Excellence.

Woman sitting in a salon chair wearing a black and white houndstooth dress, smiling, with hair styled and wearing glasses; people in the background getting hair treatments.
A woman with long braided hair and large hoop earrings looking to her left at a social event.
Close-up of a woman with styled black hair, wearing large hoop earrings and makeup, smiling softly.

Since 2001, Duafe has been a trailblazer and a trusted sanctuary in Philadelphia’s natural hair scene. Founded on the belief that hair care should be as natural and as deep as you are, we have spent over two decades redefining what it means to care for crowns, curls, locs, and coils.

For thirty years, Duafe has shaped the city’s natural hair culture with intention and artistry. They have earned consecutive Best of Philly awards and global recognition in publications including Essence, Vogue, Ebony, and Rolling Stone. Their styles have been worn by icons such as Janet Jackson and Ava DuVernay.

An elderly woman with gray dreadlocks, smiling warmly, wearing a maroon sweater and a colorful patterned scarf with beads.

Since 2001, Duafe has been a trailblazer and a trusted sanctuary in Philadelphia’s natural hair scene. Founded on the belief that hair care should be as natural and as deep as you are, we have spent over two decades redefining what it means to care for crowns, curls, locs, and coils.

What began as a passionate vision by our founder, Syreeta Scott—styling her first clients in her mother’s bedroom—has evolved into an elite destination for holistic natural hair care. Today, Duafe is recognized nationwide, earning consecutive "Best of Philly" awards and being featured in the pages of Vogue, O Magazine, Essence, Ebony, and Rolling Stone.

A Trusted Choice for Icons and Everyday Royalty From the red carpets of the Grammys and the Kennedy Center Honors to the Nobel Peace Prize events, Duafe has styled a legendary list of cultural icons, including Janet Jackson, Ava DuVernay, Jill Scott, Smokey Robinson, and Questlove.

But our greatest pride isn't just our celebrity clientele; it is the everyday community members who have walked through our doors and stayed loyal for over twenty years. Whether you are walking red carpets or the sidewalks of our North Philly neighborhood, we treat every single client like royalty.

Our Philosophy: Extreme Hospitality & Safe Spaces At Duafe, we create safe, welcoming spaces for Black and Brown individuals to experience over-the-top service, true rejuvenation, and extreme hospitality. Our expert stylists combine high-level artistry with an educational, holistic approach to hair wellness. We don’t just style; we heal, protect, and empower you to embrace your natural beauty.

Woman with large curly hair walking outdoors in an urban area.
Portrait of a Black woman with black dreadlocks wearing an orange top and a colorful beaded necklace.
A woman with dark hair sitting in a vintage wooden chair inside a shop or boutique, surrounded by shelves of nail polish bottles and a chalkboard sign behind her advertising a manicure service.